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Insight

Opinion, comment and analysis from our editorial team and those working in the creative industry. Here, we discuss things that matter for creative professionals worldwide.

Melissa McCarthy in [Booking.com](https://content.presspage.com/uploads/685/1920_villapool.jpeg?10000)'s ad for the Super Bowl 2023

Super Bowl LVII: Did brands play it safe to win big?

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15 February 2023

Credit: minds + assembly / Society of Valued Minds

What makes a great brand and artist collaboration?

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9 February 2023

Image licensed via Adobe Stock

Can sports enrich your art? These creatives say 'yes'

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6 February 2023

Credit: Robot Food / Harringtons

Robot Food's Jess Cook on designing for a new breed of pet owner

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2 February 2023

Sara Jane Gillespie from BADBISHDESIGN and Kate Harvey. Photography by [Kathryn Rattray](https://www.kathrynrattray.com/)

Let's stop making design festivals for designers and make creativity available to everyone

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31 January 2023

The perfect tote bag. Simple but robust. Made of 80% recycled cotton, 20% recycled polyester.

A fresh look at merchandise: the sector that got a bad name

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30 January 2023

How&How London

The Value of Brand: If yesterday's brands were all about repetition, what are they today?

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25 January 2023

Credit: Olivia Odiwe

Seven design experts reveal their favourite creatives for inspiration

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24 January 2023

Credit: Darren Foldes

What DJing for Prince taught Sibling Rivalry's Darren Foldes about creativity

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24 January 2023

Sam Ellis

'Language is looking up': The place of words in branding

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23 January 2023

7 creative trends you need to know about in 2023

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12 January 2023

Image licensed via Adobe Stock

How have we changed since the pandemic? Creatives share their honest thoughts

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5 January 2023

Credit: Ico/Humanity FC

These creative agencies are addressing World Cup controversy through design

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16 December 2022

Rachel Cook, Managing Director, Thompson

Predictions for creativity in 2023 with honest insight from industry leaders

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15 December 2022

Image licensed via Adobe Stock

7 luxury packaging design trends predicted to be huge in 2023

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12 December 2022

Photo Credit: LOVE

Creatives need better coping skills for failure, says agency boss David Palmer

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6 December 2022

Chinese fan and slippers. Image: Kathy Hall, British Library

How Chinese design and culture have influenced British art works, motifs and colour schemes

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5 December 2022

Beer packaging by <a href=index-133.html target="_blank">Nadya Nadya</a>

Five packaging design trends for 2023 every creative should know

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28 November 2022

How Simon Lupton and Jake McBride brought back Freddie Mercury for new Queen video

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18 November 2022

Paul Drake and Ben Oates of JDO

Why the creative industry needs to start talking about men's mental health

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18 November 2022

Why Vaporwave is set to be a huge design trend in 2023

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17 November 2022

How The-Art-Form magazine went from lockdown side hustle to soaring success

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16 November 2022

[Everland](https://www.creativeboom.com/inspiration/everland-la-vie/) unites vegans and meat lovers with tasty new identity for a plant-based food startup

The biggest trends in graphic design for 2023, as predicted by the creative industry

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8 November 2022

Image licensed via Adobe Stock

Why artists and designers are moving out of big cities

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26 October 2022

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